I have been looking at the websites of different Grand Lodges, and I have discovered an interesting advertising campaign by the Massachusetts Grand Lodge. One of the main rules of imposed by Freemasonry is that we only accept members who actively pursue us. However, the Grand Lodge of Massachusetts has decided to introduce a new way to attract new members. At the site, Ask A Freemason, men are encouraged to inquire local lodges on becoming a part of the Craft. The site seems to incorporate different interactive features, i.e. a forum, a personalized questions index, FAQ section. Most importantly, the site includes commercials, both television and radio, that appear to have been aired. Is this okay? Are we allowed to advertise ourselves?
I have some misgivings about the advertising campaign. I know that we are hemorrhaging membership every year, but is this the answer? I believe that a major function that we serve is networking. Another side effect is that we get exposure from people that we may not want to join the Fraternity. I agree that we need to get out into the public, but is this too far?