From the article,
The Masonic Christmas Gift Pack costs £80 and includes a tour of the local Masonic Lodge, an invitation to meetings with masons, and – subject to approval by the local Lodge - a year’s membership to the group.This has to be one of the biggest affronts to Masonic ideals I have ever seen. There are a myriad of problems with this, from dilution of our Fraternity's ideals by a non-group, the idea that Masonry is so cheap that it can be conferred on anyone for Christmas, and a host of other truly terrible things.
Masonry is a transformative experience. It's not something that can be purchased off the shelf. The donning of an apron without earning it does not make one a Mason. It's in your heart, not in a gift certificate.
We, as regular Masons, must protect ourselves from an innovation like this. We must make membership a pinnacle of a man's life not something that he is given as a gift. Masonic membership is something earned, something granted for hard-work. And anything like this will only promote that which we are not, a social club with nothing to offer a man but a name badge.
What do you think? Leave a comment below.
For further analysis, head over to Tom Accuosti's Tao of Masonry blog for his take.